True Detective alphaseeker 2022-04-06 12:37:30 阅读数:482
musk Our capital has been “ Disorderly expansion ”.
4 month 4 Japan , Securities and Exchange Commission （SEC） A document disclosed shows that , Tesla founder 、 CEO elon · Musk bought social media company twitter （Twitter）9.2% Shares of . This makes musk Twitter Largest external shareholder , Also let Twitter An unexpected surge of nearly 27%, The biggest intraday increase in more than four years .
According to twitter announcements , Twitter will appoint musk as a board member —— Musk will be II Class director , His term of office will be in the company 2024 Due at the annual general meeting in . Besides , Twitter reached an agreement with musk , Its shareholding ratio will not exceed 14.9%. twitter CEO Parag Agrawal Tweet that , Musk is exactly what we need . Musk will bring great value to our board of Directors . Musk replied , Expect and Parag And the twitter board , Major improvements to twitter in the coming months .
Musk's legendary life and Twitter's important position in overseas public opinion have caused thousands of waves . Why should musk, who already has several positions, give himself “ Add drama ”？ What does twitter mean to him ？ What impact will Musk's entry have on twitter ？ Musk pushed forward 「 Disorderly expansion 」, Who can stop him ？
This is a publicity campaign “ Open Conspiracy ”.
A week before you start , That is to say 3 month 25 Japan , Musk posted a vote on twitter ： You think twitter abides by “Free Speech” Principles ？ The problem has attracted more than 200 Ten thousand votes , among 70.4% Of voters think Twitter's current approach “ unqualified ”. The next day , Musk, who received the voting results, asked everyone on twitter ：“ Need a new platform ？”
The answer is yes . From past behavior , Musk is likely to change some content mechanisms of twitter in the future .
“ We think , One of Musk's main motives may be to influence Twitter's audit policy , He often criticized the policy for being too strict .” Jeffrey analyst Brent · Hill wrote in an investor report . Before musk joined the board , Bank of America analyst Justin • Post also said in a report to customers , Musk's participation may lead to changes in content policy .
And the driving force behind these changes , It's Musk's dissatisfaction with the current state of twitter . as everyone knows , Musk is a libertarian , But the openness of free speech on twitter did not meet his requirements . This point , Trump, nicknamed by twitter, may resonate with musk , It's just that trump didn't choose to buy twitter , Instead, he made a new social platform “Truth Social”（ Truth social ）.
Some advertisers are worried about Musk's arrival , Worried about too much after twitter “ to open up ” So as to repeat the tragedy of many years ago ——2007 Twitter registered users erupted in , But in the following ten years, the problem of jet became more and more serious , Like actor Leslie · Jones （Leslie Jones） After a series of racist hate speech attacks and death threats, he left twitter , until 2017 Twitter only started to update community rules in 、 Normalize the spray problem by means of algorithm identification and manual audit .
Advertising giant WPP Brian, global president of business intelligence business of GroupM group · Weize said , Any relaxation of content restrictions may be counterproductive to advertisers .“ Advertisers don't want their brands to be associated with propaganda rebellion or hatred and harm , They don't want to be associated with an online environment that could be toxic to users .”
2021 The annual revenue of twitter was 50.8 Billion dollars , Year-on-year growth 37%, Among them, advertising service revenue accounts for more than 80%.
Some people are worried , Some people are happy . Advertisers may not be happy , But the coin circle is still full of confidence in Musk .
Musk has been working on the cryptocurrency platform ：
2019 year 4 month . at that time , Dog money The official account launched the selection of dog coins on twitter CEO Vote for , Musk was elected by a high vote . And then , Musk tweeted that , Dog coin is his favorite digital currency , And modify your twitter account information to “ Dog Coin front CEO”.
last year 1 month , Musk's Twitter account profile became “bitcoin”. After musk changed his twitter profile , The currency Short term lifting 800 dollar , The price was once quoted at 32758 dollar / gold .
Now? , Musk's transformation of twitter will also spread to the field of cryptocurrency from content to products .
This year, 1 month , Twitter is new CEO Announced under the leadership of NFT Profile pictures . Musk immediately strongly criticized , And publicly said ：“ Twitter's move is both annoying and a waste of engineering resources .”
A few days ago, musk “ Notice ” Seriously considering building a new social media platform ,YouTube Encrypted broadcaster Steven Steele Response statement , Whether musk buys twitter or creates its own platform , He will definitely make this new social media platform support dog money （DOGE） Tip function .
Then musk replied “100 branch ”, Suggest that you might do so .
After the disclosure of Musk's stake in twitter , Encrypted community users @Pranay Pathole Ask him to solve the problem of encrypted spam robot on twitter , Because these bots are really annoying and suggest improving the twitter verification system . Musk expressed ： That's true , This is also one of the most annoying problems on twitter .
According to Decrypt reports , Twitter released a report this month on the biggest trends in the past two years , The financial industry, including cryptocurrency, ranks first on its website . According to the report , Only in the past three months , Twitter users posted nearly 3 Billion tweets about cryptocurrency . Twitter financial services director Jeff Melei In a blog post , Users on twitter are more likely to consider investing in cryptocurrencies than those who are not on twitter 3.2 times .
The influence of twitter on cryptocurrency can be imagined , After Musk's stake in twitter was announced , Dog money has also soared in the past two days and hit a two-month high .
Musk used his life to interpret “ No pain, no gain ”“ Gambling is stronger ”. But his fresh clothes are angry , It has always been mixed . Musk's Twitter journey , I'm afraid it won't be plain sailing because of money .
At the beginning, it was mentioned that Twitter reached an agreement with musk , Its shareholding ratio will not exceed 14.9%. Why this number ？ Twitter is legally located in Delaware, USA , The shareholding ratio exceeds 15% It is difficult for investors to launch a hostile takeover of a company , This provides moderate protection for management . At the same time, it also makes people have reservations about twitter , Although Musk's action brought a long lost surge , But twitter may not welcome the arrival of this online celebrity so much , At least not everyone welcomes him .
Inside twitter , A palace duel is brewing . On one side are musk and twitter founder Jack • Dorsey , The other side is the current one CEO, That's what happened before CTO Parag Agrawal.
The founder of twitter 、 front CEO jack • Dorsey and musk can be said to be one type of “ God Man ”, Never play by common sense .2018 year , He suddenly sent an email to all the staff late at night , Encourage them to work from home ,“ Never used in the company ”, There was no COVID-19 at that time. . And after having COVID-19, , He wants to move twitter to Africa .
Other twitter shareholders want to squeeze Jack out • Dorsey , Musk doesn't forget to tweet and support Dorsey ——“ I support Dorsey to continue as president CEO, He has a kind heart .”
last year 11 month , Dorsey resigned ,CTO Parag Agrawal Host , Then musk tweeted PS A set of comic satire —— hold Parag Agrawal Compared to Stalin , Put Jack • Dorothy is compared to the cleared yeruofu .
And now musk and Parag Agrawal“ become integrated with ”, Even Jack • Dorsey couldn't help but say something ：“Parag Agrawal The combination with musk will be an incredible team .”
There is no eternal enemy , Only permanent interests , The Internet really has no memory ？ Or are the waves more turbulent under the calm water ？ Another twitter shareholder “ Sister wood ” It's outspoken , Musk is sending a strong signal to the new CEO , Musk's stake in twitter may open the door to the company's management restructuring .
For now , Whether it's strength or power ,Parag Agrawal None of them are Musk's opponents .
Musk mocked Parag Agrawal
On the outside ,SEC It's also a headache for musk .
Previous 2018 year , Under the background that Tesla's share price is short and continues to decline , Musk suddenly announced via Twitter that he would privatize Tesla , It even gives a specific purchase price 420 dollar . After this tweet is released , Tesla's share price soared immediately , Resulting in heavy short losses . But then the survey showed , Musk did not negotiate his own source of privatization funds at all , A public company CEO Rashly announce major transaction news on the social platform , This obviously does not comply with the regulatory provisions on information disclosure .SEC So investigate musk .
2019 year 2 month , Musk tweeted again , Express “2011 Tesla hasn't built any cars in . however 8 After year , Tesla in 2019 The annual output will reach 50 ten thousand ”.SEC The complaint alleges that ,“ Musk did not seek or obtain prior approval before posting this tweet , The content information he published is untrue and has been disseminated to 2400 More than 10000 people ”.
And this time , Musk's disclosure of his investment in twitter could exacerbate his relationship with the securities and Exchange Commission （SEC） Tensions between .“ He did not disclose his holdings in a form in time 9.2% Shares of . If an investor buys a company more than 5% Shares of , Instead of seeking control , They have to submit this form .” A lawyer commented in foreign media reports ：“ Musk's disclosure of information may harm his relationship with SEC Ongoing legal disputes between .”
Joining the twitter board is putting Musk on the... Again SEC Under a magnifying glass .
Of course , Musk is not without rivals —— Although musk is the richest man in the world , But he is not the only rich man in the world , In such an important position of public opinion as twitter , Musk may have other strong enemies . We can make bold guesses , If you're like George • Soros (George Soros) Or Michael • Bloomberg (Michael Bloomberg) Such left leaning billionaires also began to buy twitter shares , So it's not economics that can explain who the flowers fall into .
And if musk continues to influence twitter with his dramatic actions , Twitter may also become a value and price dislocation , Emotion is greater than strength （Meme Stock）.
Accepted American magazine many years ago 《60 minute 》 In an interview , Musk once said proudly ：“ You use your hairstyle to express your personality , And I'm , Twitter .”—— Now this sentence, whether metaphorically or literally , Has become a reality . Who can stop him ？ Obviously twitter can't .
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