Can community composability help web2 users jump into Web3?

Yuan universe special attack team 2022-04-06 09:02:06 阅读数:161

community composability help web2 web

Web3 Has penetrated into the mainstream culture , From Paris · Healton (Paris Hiltion) stay 《 Tonight show 》 Show her on the NFT To ConstitutionDAO Trying to buy one of the only remaining copies of the U.S. Constitution . However , Join in Web3 It is still a complex and chaotic process for early users . There are a large number of aborigines —— Let's call them 「Web2.5」—— They are curious about encryption technology , But it could be right Web3 Not enough enthusiasm to endure the learning process .

If Web3 The builders of continue to demand Web2.5 New users have no assets 、 The Internet 、 Jump into... In the context of status or history Web3 A strange world , that Web3 It will be difficult to achieve widespread adoption . Simplifying the start-up process is a solution , Many new Web3 The company is focused on this goal . however , For cultural and technical reasons , For the foreseeable future , Getting started may still be complicated . Here's another idea . If we first ask Web2.5 User presentation Web3 The benefits of , Then give them a jump bridge , What will happen? ? We believe that , This bridge may lie in 「 Community composability 」, This is a new change in the concept of computer science with a history of decades .

A16Z Chris of · Dixon (Chris Dixon) Define composability [1] by 「 The ability to mix and match software components like Lego blocks …… Each software component only needs to be written once , After that, you can simply reuse .」 We are introducing Community composability The term , To describe how communities can be stacked together like building blocks , To create a new community layer .

Web3 The builders of can be separated by Web2 History is unified into a unified digital identity to attract Web2.5 Users join Web3. Although community composability is not a panacea for all types of products , But it allows builders to create more cohesive communities by uniting sub communities in passionate areas , And by allowing Web3 Anyone in the community provides benefits and experience to community members to make the project benefit all stakeholders .

We are only in the early stages of consumer encryption . As a new Web3 Co founder of the company , And before that NFT Project leader and Community Manager , We have learned , Truly successful consumer encryption products must meet Web2.5 The requirements of . The composability of the community is Web2.5 Users provide a completely 「 Have its influence 」 The way .

today Web3 How composability is used in

Web3 Examples of community composability already exist in . however , It's important to realize that , In these scenarios , Composability is largely used to further benefit Web3 Early users of ( for example ,DeFi dig [2] Provides a way to encrypt native users , By moving their assets between different lending markets and new agreements , Earn more cryptocurrency with their cryptocurrency ). by comparison , We suggest that by Web2.5 The user explained Web3 How to realize ownership and digital identity , To expand Web3 Users of .

OpenSea competitors LooksRare Recent success shows that Web3 The power of community composability .LooksRare utilize OpenSea Trading data for , use $LOOKS Pass rewards key users , It's essentially using OpenSea and NFT Trader network . although OpenSea Still the dominant platform , but LooksRare Generated huge trading volume , And as a company established in less than a quarter or two , Successfully maintained a meaningful market share .

derivative NFT project , It is a branch or mashup of current popular projects , Is another example of community composability . for example ,「 Boring ape Yacht Club 」(Bored Ape Yacht Club), There are many derivative projects trying to take advantage of its reputation . There are some , Such as 「 Mutant ape Yacht Club 」(Mutant Ape Yacht Club) and 「 Boring ape Dog Club 」(Bored Ape Kennel Club), By BAYC Creator Yuga Labs To create the . Other creators infer that BAYC Art 、 Style and characteristics , Created their own non affiliated projects , Such as Jacked Ape Club、Apocalyptic Apes and Apes In Space.Azuki Mfers, One of its arts is the blue chip project Azuki and Mfers Mix and match series , There has been more than 360 individual ETH Transactions , Although the creator and Azuki or Mfers The creator of is not related , And they didn't endorse it . These derivative projects try to bring together the community of the parent project and external fans who have not yet been able to participate —— Or because the entry price is too high , Or because derivative art and roadmap are more meaningful to them . Usually , Members of the parent ecosystem are not involved in derivative projects .

Last , Head picture (Profile Picture, abbreviation PFP)NFT Accessory items , Or used to decorate PFP Digital assets , Is a good example of the more obvious composability of consumer oriented communities , Because they can unite multiple communities through a shared market .10ktf[3]  It's a by Beeple Supported projects , It uses your ape to create backpacks or shoes NFT, You may also be in the future meta cosmic ecology 「 Wear 」.10ktf Support some popular series , Include BAYC、Cool Cats、Forgotten Runes Wizard's Cult and World of Women, This means that only these NFT Holders of can participate in . Gucci (Gucci) The recently announced cooperation is an incredible milestone , Also the whole 10ktf The victory of the community , It starts from all the currently supported PFP Absorb nutrients from .

Build a 「Web2 -> Web3」 The bridge

Prior to 《 Composability is innovation 》[4] In the article , Founder of encryption project Linda Xie The ability of composability is hailed as one of the most powerful aspects in the field of encryption :「 Because composability allows anyone in the network to use existing programs , And adjust or build on it , It releases new use cases that don't exist in our world .」

She is right . But it's important to understand , Composability is not just a cryptographic concept , Even a software concept .Web2 Companies often use composability to expand their customer base , Even if they don't use the word . A useful example is the coffee subscription box startup  Cometeer[5], It comes from popular coffee shops every month ( Such as Joe's Coffee or Equator Coffee) Mail all kinds of quick-frozen coffee beans . Each box has a brand of coffee that the customer already likes , There are also new brands of coffee they haven't tried yet . therefore ,Cometeer Group brand loyalists 「 Combine 」 To their customer base . Targeted advertising also shows the role of composability : Companies look for customers from existing databases .

these Web2 The example shows 「 Our customer base 」 The composability of , Not real community composability , This leads to new or stronger connections between peer fans or creators and their followers . A broad sense , A community is a group of people who come together because of a common interest or identity . Community is at the heart of the success of any encryption project .

although Web2 The community members of enthusiastic space have matured , But they are scattered . Fitness is a typical example . A fitness lover's Web2「 influence 」 Scattered in different databases —— Rumble Don't accept Barry The loyalty of ; stay SoulCycle The mileage recorded is not in Peloton Displayed on the .

Builders can use the composability of the community as a gateway to Web3 The bridge , Combine fitness with isolated groups in other passionate spaces . In the case of fitness , One Web3 Your native platform can reflect your exercise records in different courses , All the statuses you get through various fitness memberships will be integrated , Form your digital fitness identity on the chain . This means that users can have their full influence , And get rewards from anyone according to their historical behavior . This hypothetical ecosystem is Web2 It's impossible , Because in Web2 in , Communities cannot form one another without permission . However , For those who join Web3 Of Web2.5 Users , Fitness has changed from an interest defined by a centralized company to their own interest , And it's easier to share with other sports lovers .

We haven't seen Web3 The real potential of consumer applications . But we can imagine Web3 How can the builders of take advantage of the composability of the community . Why not create a new Developer Platform , use $CODE Pass to reward StackOverflow、 Open source platform Github Warehouse and r/programming The most active contributor in ? perhaps , Imagine , use $MICHELIN Pass rewards come from Yelp、DoorDash、UberEats and Foursquare Top validation commentators , To start a trusted Web3 Food community , This will allow users who are more interested in exploring new restaurants to join , Instead of buying NFT( At present, the most common Web3 methods ).

If we can establish satisfaction Web2.5 Consumer encryption products , Instead of asking them to adopt a new behavior , They are not more likely to explore Web3 Do you ? We have a chance to Web3 Extend beyond the earliest adopters , And show how meaningful the products owned by the community are . We believe that , The team that seizes this opportunity will gain compound benefits , And push Web3 The development of .

Author's brief introduction

Jenny Wang Once worked with sports stars 、 Fashion brands and celebrities cooperate to launch NFT project . She is Dogpound Chief technology officer , Street clothing brands re-inc Co-founder of , as well as Techsetters by Kode With Klossy The co host of the podcast .

Michael Chiang Is an engineer and data scientist . He was Rumble Kong League Community Manager ,Frontier Talent Of CTO, as well as The Athletic and Twitch Senior Data scientist .

References

[1]  Definition : https://twitter.com/cdixon/status/1451703070589587456
[2] DeFi dig : https://academy.binance.com/en/articles/what-is-yield-farming-in-decentralized-finance-defi
[3] 10ktf: https://10ktf.com/
[4] 《 Composability is innovation 》: https://future.a16z.com/how-composability-unlocks-crypto-and-everything-else/
[5] Cometeer: https://cometeer.com/

author : Jenny Wang, Michael Chiang

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