Encryption night at the Grammy Awards

Bitpush news 2022-04-05 11:54:52 阅读数:639

encryption night grammy awards

from Binance To OneOf Then to the profile avatar (PFP)NFT, We feel the existence of encryption in the grand event of the music industry .

South African comedian and TV host Trevor Noah Serve again as the second 64 The host of the Grammy Awards ceremony , In his opening speech, he said :“ We're in Las Vegas , Just as cryptocurrency is a city ”.

Encryption stem (Noah One of the two jokes that night ) Far from being the only guest in the industry , From sponsorship 、 The party goes to non-homogeneous tokens (NFT) party , Encryption once again finds itself intertwined with mainstream entertainment .

Two encryption partnerships led the weekend celebrations , One is with crypto exchange currency security (Binance) The cooperation of , The other came from Tezos Blockchain music NFT platform OneOf.

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OneOf The reputation of the platform over the weekend is that the platform was launched in 11 Month and Recording Academy Part of the three-year partnership signed , Famous artists and Winners , Such as Doja Cat and H.E.R., The collection has been released on the platform .

Qian an kept a low profile all weekend ( Except for the official party ), But a spokesman suggested “ A bigger cooperation plan ” Will be announced later .

Grammy NFT

Now , Every mainstream artist seems to be trying NFT.

stay MGM Grand At a pool party outside , Be crowned “Web 3  DJ prince ” Of Steve Aoki Passionate performance , His... Flashed on the big screen NFT Member clubs “A0K1VERSE” 's slogan .

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A bystander said :“Steve Aoki Actually, I entered NFT Why ”;

Another fan shouted :“AOKIVEEEEEERSE”!

Across the street is NFT project OnChainMonkey The Party of , The project helps its holders hold various activities throughout the weekend , Including pool parties and at Bellagio Hotel dining .

OnChainMonkey NFT holder Bryan Hernandez tell CoinDesk:“ We're not actually even going to Las Vegas this weekend , But two days ago I brushed Discord See it happening . For a second, I wasn't sure , But then I saw that included brunch ,10 I'll book the hotel in minutes ”.

On Grammy TV , Noah Demonstrated a NFT( This is much better than his opening performance in Las Vegas ), He joked :“ You know, , When your favorite artist moves from trying to sell you music to promoting photos of digital monkeys , It's hard to do ”.

Of course , The joke is right Bored Ape Yacht NFT Series and its hint of becoming a media star , After the joke , The camera turns to Justin · Bieber , He was in 2 Purchased... From this collection in January NFT.

“ The latest asset class of entertainment ”

Record companies and talent agencies are scrambling to involve their customers in the increasingly popular and mainstream forms of digital assets , Many of them are experimenting with this technology .

One represents pop NFT project Doodles My lawyer said at the Grammy Awards ceremony :“ Cryptocurrency is often seen as a new asset class ,NFT It is the latest asset class in the entertainment industry .”

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Before the night of the event , There is no lack of desire to talk about the upcoming NFT The artist of , A rapper Gerald Gillum ( Stage name G-Eazy) Is one of them , He will announce his relationship with later this month OneOf The first series of cooperation .

In an interview, he told CoinDesk:“ It's really curious and looking for new ways to interact with fans ”. Compared with other promotional activities , He said it was NFT Going to work feels like “ A more creative process ”, And added ,“ I'm happy to put forward the concept of art .”

Compile and organize :Mary Liu

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