How can anamoca brands rely on NFT to counter attack?

The heart of the meta universe 2022-04-05 10:33:59 阅读数:297

anamoca brands rely nft counter

Mobile games enter a dividend period and decline ,Animoca Brands Had a hard time , and NFT And the emergence of the meta universe , Rewriting its fate .

NFT The wave of and meta universe has led to the emergence of a large number of new commercial entities , Including famous chain tour Axie Infinity、NFT project Bored Ape Yacht Club etc. .

Among a number of emerging projects , A slightly old company stands out .Animoca Brands Founded on 2014 year , The main business is to develop and develop mobile games , It was listed on the Australian Stock Exchange , But the subsequent delisting . When the bonus period of mobile games declines , The company has been unable to make ends meet for a long time , Even once to expand the e-book business .

It is such a company , With the help of NFT Changed fate , And become nowadays NFT The hottest giant in the field . Its blockchain games include 《the Sandbox》、《Crazy Kings》 etc. . before , It's still Axie Infinity developers Sky Mavis、Decentraland、Dapper Labs(NBA Top Shot) etc. NFT Early investors in star projects .

In the last year ,Animoca Brands We have successively completed a number of huge financing from tens of millions of dollars to hundreds of millions of dollars , Its valuation also ranges from 10 Billion dollars to 50 Billion dollars .

This legendary counter attack story , Not by accident .Animoca Brands The uniqueness of is , It paid special attention to mobile games at the beginning of its research and development IP Licensing game , Developed 《 Garfield 》、《 Doraemon A dream 》、《 Ultraman 》 And other brand authorized mobile games . In transition NFT period , It continues to cooperate 、 Acquisition, etc F1 Equation 、 Major league baseball 、 Bundesliga and other sports IP Copyright , And developed F1 Racing F1 Delta Time Equal chain Tour . Not long ago , Its subsidiary also cooperated with the International Olympic Committee to release the theme chain tour of the Beijing Winter Olympic Games , And issued Bing dwen dwen and other Olympic series. NFT.

so to speak , Yes, pop IP Persistence and IP The accumulation of resources , Give Way Animoca Brands To be able to live in NFT Seize the opportunity quickly in the tide , Complete the counter attack transformation . And it is also giving back in the form of investment and creation , Push NFT And the advanced of the meta universe .

 

Animoca Brands It is estimated that Lianhe has made a huge investment  

If you want to list NFT And unicorns emerging from the wave of the meta universe ,Animoca Brands It must be on this list . The company headquartered in Hong Kong, China , At first, it was just an unknown traditional mobile game developer , It was listed on the Australian stock exchange through backdoor , But ultimately, due to internal governance 、 Trading violations and other issues were delisted .

Mobile games enter a dividend period and decline ,Animoca Brands Had a hard time , and NFT And the emergence of the meta universe , Rewriting its fate .

Animoca Brands And NFT Love begins with 2018 year . That year , be known as Cryptokitties Blockchain games of the first generation are hot for a time , In transition Animoca Brands See the potential of this market , It is to Cryptokitties Our development team is authorized , It is allowed to be distributed exclusively in China Cryptokitties And get a share .

Although this cooperation does not yield much , but Animoca Brands I saw it NFT The vast space .Animoca Brands Xiao Yi, co-founder and executive chairman (Yat Siu) call , At that time, the company developed a strategy , That is, in the future, digital property rights will completely change the industry by expanding financial inclusiveness , This important change will begin with the adoption of NFT.

Since then ,Animoca Brands Start all-round penetration NFT field .2018 year 8 month ,Animoca Brands Acquired Pixowl Developed sandbox mobile game 《the Sandbox》, And build it on the blockchain , Through this virtual sandbox world ,Animoca Brands Into its NFT The world .

Two years later, ,NFT It has become one of the hottest topics in the blockchain circle , a large number of NFT Complete the transaction at sky high prices one after another . And then , With NFT The chain tour of key bottom elements began to be popular , Early layout 、 With a large number of users accumulated 《the Sandbox》 Smoothly erupted in the air outlet , Become one of the hottest chain tours .

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《the Sandbox》 Game posters

last year 11 month , Hong Kong New World Development Co., Ltd CEO Zheng Zhigang announced , Will be in 《the Sandbox》 Build virtual land in . This year, 2 month , luxury brand Gucci It's announced that it's in TheSandbox Buy virtual plots in . Besides , Some sports brands, including Adidas, have also settled in this virtual world .

Acquisition 《the Sandbox》 yes Animoca Brands stay NFT One of the most successful investments in the field . The reason why it is one of , Because Animoca Brands It is no longer a simple game manufacturer , As an investor, it has brought many classic investment cases .

2018 year ,Animoca Brands Invested in the meta universe project Decentraland and NFT Development Company Dapper Labs( Created a well-known product NBA Top Shot),2019 year , It's done again Axie Infinity developers Sky Mavis Of 146.5 Ten thousand dollar investment . Besides ,Animoca Brands And bought NFT market QUIDD、 sports NFT The ecological system lympo、 Independent game developers Blowfish Studios、NFT Solution providers Bondly etc. NFT Related enterprises .

stay NFT The field goes with the wind and the water , Give Way Animoca Brands Won a lot of capital favor , Its valuation has soared all the way .

last year 5 month ,Animoca Brands With 10 $100 million valuation , It's done 8888 $10000 financing , The investors include Kingsway Capital、RIT Capital Partners、AppWorks Fund etc. ;5 After a month , The company once again completed 6500 Ten thousand dollar financing , The investor is free city venture capital company (Liberty City Ventures)、Ubisoft Entertainment、 Sequoia China (Sequoia China) And sun Yuchen, the upstart in the coin circle . At this time, its valuation has risen to 22 Billion dollars .

This year, 1 month ,Animoca Brands Get... Again 3.588 Us $100 million financing , from Liberty City Ventures Lead investment ,10T Holdings、Gemini Frontier Fund、ParaFi Capital、Provident、 Sequoia China and Winklevoss Capital And other institutions to participate in the investment , The post investment valuation is 50 Billion dollars .

According to a person familiar with the matter , After this round of investment , Private equity giants KKR And many other investment institutions are still interested in Animoca Brands Express a strong interest , Hope to make additional investment , Bring this round close to 3.59 The financing amount of US $billion increased to 5 Billion dollars .Animoca Brands Executives tell existing investors , They plan to carry out a new round of financing this year as soon as possible , When the Animoca The valuation of 100 Billion dollars .

 

Grasp IP to grant authorization   Animoca Brands borrow NFT Counterattack

The story of reversal is always the most attractive ,Animoca Brands From traditional game manufacturers experiencing delisting , A leap into NFT And unicorns in the meta universe , Describes a legendary journey . But success is never accidental ,Animoca Brands Why can you catch NFT This tuyere , And complete the layout in advance , This is closely related to its genes .

Time goes back to 2014 year ,Animoca Brands Just started , At that time , mobile phone 、 Tablet and other mobile devices usher in the golden era of development , People's demand for mobile games has also reached an unprecedented high . In its early days ,Animoca Brands Main business of mobile game R & D and development . During the hand tour period , The company's early development was fairly smooth , And in 2015 In, it was listed on the Australian Stock Exchange in the form of backdoor listing , At that time, the company's 170 The cumulative number of downloads of this game has exceeded 1.6 Billion .

Animoca Brands There is a special principle in the creation of mobile games , Is to pay special attention to IP Licensing game , Especially popular with global popularity IP. For example, the company has been from Paws Got Garfield and Jim Davis Authorization of all supporting characters in comic series .《 Garfield 》 The series of mobile games consists of Animoca Brands Responsible for R & D , The number of downloads quickly broke through after going online 3000 Ten thousand times . The company has also done 《 Doraemon A dream 》(Doraemon)、《 Juvenile hacker 》(Ben 10)、《 Iron wall Astro Boy 》(Astro Boy) as well as 《 Ultraman 》(Ultraman) Authorized mobile games of other brands .

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Animoca Brands Created a variety of IP Authorized mobile games

Focus on global trends IP Create games to make Animoca Brands Unique in the field of mobile games . Focus on making licensed games from areas such as TV or comics , This makes the company accumulate rich experience IP Cooperation experience , For its follow-up in NFT The layout of the game track has laid the foundation .

Different from today's scenery ,Animoca Brands stay 2015 to 2018 During the years, it fell into a passive development . Due to the increasingly fierce competition of mobile games ,Animoca Brands obtain IP Licensing and game development costs a lot of money , Make it unable to make ends meet for a long time , By 2017 Fourth quarter of 2007 , Its quarterly operating cash flow has been negative . The company's share price also fell more than once 95%.

here , Transformation has become a necessary step . therefore ,2018 year Animoca Brands Acquisition of well-known games IP《the Sandbox》, Into the NFT The world , It has become a watershed in the change of its fate .

2020 year , The Australian Stock Exchange believes that Animoca Brands There are internal governance problems 、 Participate in encryption activities and transaction violations , Remove it from the listing list . But after delisting Animoca Brands Instead, with the help of NFT soar up into the sky with one start .

Focus on NFT During the field ,Animoca Brands Remain focused IP Characteristics , Through cooperation 、 Acquisition, etc F1 Equation 、 Major league baseball 、 Bundesliga and other sports IP Copyright , And developed F1 Racing F1 Delta Time Equal chain Tour .

2021 year ,Animoca Brands Increase investment , Invested Yield Guild Games The game guild 、Bloktopia、GuildFi、ConsenSys、DeHorizon And other well-known projects , And cooperate with coin security smart chain (BSC) Cooperate to launch a 2 Billion dollar investment plan , To accelerate and incubate early encryption game startups .

Here's the thing to watch , The theme chain tour of Beijing Winter Olympic Games, which was launched not long ago 《Olympic Games Jam: Beijing 2022》 Also by Animoca Brands subsidiary nWay Development . Inherit the company's heavy IP Genes , The game is officially licensed by the IOC , Several Olympic themes have been released NFT, Including Bing dwen dwen, the mascot of Beijing Winter Olympic Games. NFT, Welcomed by the market .

so to speak , Yes, pop IP Persistence and IP The accumulation of resources , Give Way Animoca Brands To be able to live in NFT Seize the opportunity quickly in the tide , Complete the counter attack transformation .

Although it has invested nearly 200 individual NFT Related items ,Animoca Brands I haven't forgotten 「 roots 」. From its product plan ,Animoca Brands Also hold a number of listed or upcoming products NFT game , Include 《Crazy Kings》、《Crazy Defense Heroes》 etc. . Besides , It makes 3A Level blockchain TPS game 《Phantom Galaxies》 It is highly expected by the outside world , In the case that most chain games lack playability and quality ,Animoca Brands Trying to rely on years of accumulation to bring high-quality games to the blockchain .

since 2014 Since its establishment in ,Animoca Brands Gone through 8 Years of long years , This journey is full of twists and turns and difficulties . In a business downturn , The game company has even tried to expand its business such as e-books . In retrospect ,NFT The tide of has rewritten its fate , And it is also giving back in the form of investment and creation , Push NFT And the advanced of the meta universe .

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