author ： Chen Lishan
2021 year , The concept of the meta universe has swept the world , Many giants such as Meta、 Microsoft 、 Tencent and Baidu have incorporated yuanuniverse into the company's development strategy . Under the tide , The possibility of the combination of yuancosmos and various industries has also been explored .
This paper will start from the meta universe and education 、 Game industry 、 tourism 、 Combined with practical cases , On the combination path of meta universe and these industries . meanwhile , Zero one think tank 、01 Blockchain 、《 lujiazui 》 The magazine 、 Hengqin digital chain digital Finance Research Institute will jointly launch 《 Meta universe scene application exploration report 》, At present, the report is collecting cases , The report will be 2022 It was released at the first China digital technology investment and financing summit , All kinds of exploration enterprises are welcome to actively participate .
Meta universe + education ： Typical cases and development path
Online education is becoming an important part of modern education system , COVID-19 caused stagnation in Education , Online education has become the development form of most classrooms . But at this stage , There are still some problems in online education , For example, the flat web page presents a single form of classroom , The sense of space barrier makes students' participation not high , Virtual space lacks the environment for cultivating skills and conducting experiments . The combination of education and meta universe will bring an innovation to offline education and online education .
Education meta universe （Edu-metaverse） It can be understood as the integration of cloud wisdom education , Teachers and students participate in the classroom as digital identities , Interact in virtual teaching places . Under the meta universe classroom ,VR The introduction of equipment can fully reshape the presentation form of teaching content , Let the students “ Immerse ” In knowledge . Besides , The plasticity of virtual space also gave birth to virtual laboratory , Virtual gatherings and other scenes , Extend the meta universe from classroom to after-school activities .
Professor Zeng Jiaming said of the universe , The biggest potential field of metauniverse application is actually education .“ university ” The English word is university, Itself is related to the universe ; and metaverse It also includes the meaning of the universe . Between the universe and Education , With natural parallelism and coverage . The ultimate meaning of the game is to let everyone learn . Now? , Humans enter “ Life is learning , Learning is life ” The historical stage of , Learning becomes a lifelong 、 24x7 content . The metauniverse provides the largest space and the best technical basis for such learning .
One 、 Meta universe + Case study of education industry
Case a ：Gather.town Help Korean Education + Meta universe
background ：2021 year 11 month , The Seoul city government of South Korea issued 《 Yuan universe Seoul five year plan 》, Declare from 2022 Since, the economy has been developing in three stages 、 Culture 、 tourism 、 education 、 All business areas of the municipal government, such as letters and visits, create a yuanuniverse administrative service ecology . among ,“ Meta universe + education ” At present, there are actual landing cases in Korean schools .
Gather.town It is a teaching platform of the universe , Students can independently create virtual images and participate in teaching activities . In order to meet the needs of different teaching activities ,Gather.town It provides a variety of virtual teaching scenes , Such as classroom space 、 Project space 、 Free space 、 Attend modules such as space .
1、 Virtual teaching scene
The platform can arrange teaching scenes according to the needs of users . Teachers can according to teaching needs , Freely choose scene props and place them at will , for example , The platform provides a flowerpot 、 Tables, chairs and other decorative props , Meet the space design of virtual teaching scene . Besides , The platform also supports TV 、 The computer 、 Projector 、 Link addresses such as game consoles are embedded in virtual scenes , And support the playback function . When a student approaches an icon with an embedded link , Can be opened to watch . Besides , The virtual classroom space can realize the single audio sound transmission of teacher teaching type and the multi audio sound transmission of discussion and speech type , Support multiple teaching forms .
for example , Teachers can share the function through the picture , For the topics related to Korean traditional culture in the textbook, such as fan dance 、 Mask dance 、 Introduce and explain the screenshots of folk games , after , Students can use audio 、 Video and other resources to further understand and master the learned content . This teaching method is unified with the teacher to show all students a specific audio 、 The video is different , Students can visit and learn as if they were in a museum , Browse the cultural resources you are interested in ,
2、 After school activity platform
The platform supports all kinds of virtual interactive activities , The rest space can provide students with the opportunity to interact with other team members or classmates , for example , Students can create and share maps independently , When characters are close to each other, they will automatically pop up the video screen for Visual Dialogue . Students can also alleviate learning fatigue by playing games alone or with others .
Besides , Many offline activities can be “ move ” On this platform , For example, the student union of Chongshi University held an online celebration on this platform , Colleges carry out online celebrations according to professional categories , According to the data of Chongshi University , Within two days of the celebration on the virtual campus , More than... Students are continuously online at the same time 300 name . Another example is the online promotion of Yonsei University Association on this platform , Each association makes booths by category . This helps the community get rid of the unitary publicity mode in previous years , Build a virtual friendship space for community publicity and real-time communication and interaction .
Case 2 ：《 Play and learn the world 》
background ： Children's programming training institutions insist on learning while editing and playing “ Satisfy the child's nature ” This idea , Launched 《 Play and learn the world 》, Press the educational content and game content 3:1 The proportion of investment is integrated into the platform , Scientifically balance the time allocation between children's learning and playing . meanwhile , As a 3D Immersive education platform , Learners can learn in 3D Learning in a simulated world , Comprehensively create children's perceptual learning experience . According to the authorities , By 2021 year 1 month ,《 Play and learn the world 》 Registered students have broken through 100 10, , The comprehensive customer acquisition cost is only 0.72 element / user , The average daily usage time of users is up to 43.6 minute , The total number of users exceeds ten million times .
1、“ Learning to play is better than ”, Balance the time allocation between learning and playing
“ Learning to play is better than ”, That is, the proportion of educational content and game content to balance the time allocation of children's learning and playing .《 Play and learn the world 》 From the teaching area 、 Thematic area 、 Competitive area 、 Home area 4 Composition of large partitions . Each area is set with different “ Learning to play is better than ”, Meet different educational needs .
Teaching area , The platform provides coverage K12 Courses of all grades at different stages , With 3D Interactive game breakthrough mode transformation 、 Practice 、 Test each link , Get points and props by doing questions . At present, the benchmarking people's education version of primary school mathematics has been developed 1 to 6 The content of the first volume of grade . The learning play ratio in the teaching area is 8：2.
Thematic area , The platform supports the way to break through the customs in a scenario , Focus on ancient Chinese poetry 、 English situational dialogue 、 Basic programming and other special training , You can earn points currency after completing . The learning play ratio of the special area is 7：3.
Competitive area ： A multiplayer online world , Children can go online with other children PK, Win awards and titles . The learning play ratio in the competitive area is 3：7.
Home area ： Free space for children , Rewards for players completing courses in other areas 、 currency , It can be exchanged here for construction materials , Build your dream home , And can trade with other partners 、 Online social networking . The learning play ratio in Jiayuan district is 2：8.
2、3D Immersive live class
In addition to the general learning space provided by the platform ,《 Play and learn the world 》 It also supports immersive live classroom with customized teaching scenes , According to the authorities , This class supports 6 to 10 People's small class teaching mode , Teachers and students take 3D Cartoon characters enter the online room , Complete the teaching objectives in the customized teaching courseware scene . The classroom is based on learning 、 practice 、 Breakthrough and other teaching modes , With vivid and interesting animation and mechanism , Help students understand obscure concepts , Improve students' mathematical thinking 、 Logic and creativity . And the whole class , Teachers and students can interact at any time , Students can get immediate feedback .
for example , The students are 3D After learning rich programming related knowledge in the immersive live classroom , Be able to use what you have learned in 《 Play and learn the world 》 Home area “ Campus restore ”、“ Replica of landmark buildings ”、“ Architecture DIY”、“ Develop your own new games ” And other home creation activities . at present , Home area has more than 23 Ten thousand authors uploaded their creative works .
Case three ： Mengke Technology VR Wisdom classroom
background ： Beijing mengke Technology Co., Ltd , Is a domestic professional engaged in VR+ A professional technology company for the overall solution of education . The company's products include universal meta universe education platform 、 Multiple people interact VR Education solutions 、 The party construction reviewed by the Central Party School Press VR Content library, etc . at present , Mengke has deployed hundreds of pilot schools across the country , And have thousands of VR A large library of curriculum resources .
1、VR Wisdom classroom
VR Technology has broad application prospects in the field of Education , This model changes the plane sense of traditional classroom , By creating a three-dimensional sense of space , Enhance the sense of teaching experience . at present , Mengke has 2000 More than one VR Teaching courseware , Involving English 、 Physics 、 chemical 、 biological 、 History and other subjects , And has been applied to daily teaching . Besides , Based on the independent research and development of mengke VR Panoramic course making tools and VR Animation lesson making tools , Teachers can build their own VR Course , And through the VR The teaching cloud platform is available for nationwide use VR Education platform sharing .
for example , Mengke uses VR Technology has reshaped a biology class “ Gene expression ”. Different from the traditional classroom with the help of textbook schematic diagram 、 Microscope 、 Auxiliary mode of animation and video , After the students put on their helmets , What comes into view is the surging blood , red blood cell 、 White blood cells are swimming , Students can follow the blood circulation to all parts of the body , Out of blood vessels into tissue fluid . When turning the helmet , Ribosome 、 mitochondrion 、 Centrosome 、 Microscopic substances such as nuclei are within reach .
2、 Meta universe interactive ideological and political classroom
Mengke VR Party building mainly includes the digital visualization of the content of Party building 、 Software and hardware system integration 、 Party building cloud platform management platform has three characteristics . Rely on advanced VR technology , It improves the experience dimension of students' senses , The platform also supports multi person online interaction at the same time , Refreshing the immersive interactive experience of the party construction classroom .
In order to learn “ A small house 、 For all of you ” The spirit of Wangjiaba , The students passed VR The equipment is incarnated as rescue workers ,“ Drive ” The assault boat rushed to the flood besieged Zhuangtai to deliver relief supplies ,“ rescue ” Patient , We should also avoid obstacles such as trees from time to time . After completing the task , Everyone is sweating .“ The picture of virtual simulation ideological and political experience course is three-dimensional , be personally on the scene , More impact and appeal than words , Strong sense of experience .” The experimenter said , I can personally experience the hardships of Wangjiaba people and rescue workers .
In addition to the projects and companies mentioned above , A number of domestic companies are actively exploring the meta universe + The development path of Education , Companies involved in the exploration also include excellent and compulsory education 、 Tianhu Education 、 Fangzhi Education 、 Hongxin Education 、 Wan Xue Education 、 Wanglong Huayu Education 、 Huike education, etc .
Two 、 Meta universe + On the path of education industry
Educator and thinker Tao Xingzhi once said , Education is the fundamental plan of the country for ten thousand years . Education is a family , A country , Even a generation's career , And under the concept of meta universe , This cause will usher in another vigorous development . The possibility of the combination of education and meta universe has been preliminarily confirmed , The following will be based on the actual case of industrial integration , Check the development path of the combination of education and meta universe .
1、VR Panoramic classroom
If the traditional teaching mode of word of mouth is one-dimensional , Multimedia classroom is two-dimensional . Now ,VR and 3D The immersive classroom created by interaction will subvert the perceptual form of teaching activities , And bring the classroom to a multidimensional level . for example , People want to learn about planets , put on AR Behind glasses , Huge planets will appear in front of people , People can pull them closer and farther , Clearly see their texture and characteristics . If people want to learn about ancient architecture , Can directly “ through ” At that time , firsthand experience 、 Witness how great buildings are built .
2、3D Interactive immersive experience
3D Interaction is another important element of augmented reality . The learning mode of group discussion and classroom view sharing is indispensable in Education , It is conducive to deepen the grasp of knowledge points through exploration and thinking . And in the metacosmic learning space , Students will have virtual identities , And support multiple people in the same virtual space 3D Interaction and collaboration . for example , Virtual Library 、 Virtual study room 、 The virtual activity room can be designed freely , Students can in these spaces with 3D Participate in various social activities in the form of avatar ,
3、 Reshape the learning experience with game mode
The meta universe itself exists in the form of virtual space , And virtual space is the best soil for creating games . The combination of game and learning will help reshape the learning experience . for example , Combine after-school exercises with games , Increase the interest of study and practice . Go deep into knowledge points layer by layer in the mode of breaking through customs , The reward mechanism of immediate feedback will fully mobilize learners' motivation “ Play heart ”.
Besides , The meta universe class also provides students with more space to explore . For example, students in the Department of chemistry can boldly carry out various chemical experiments , Not subject to the dangers of chemical materials and experimental processes . Another example is that the students of the Department of architecture can personally participate in the construction of urban viaducts through the simulation laboratory , And this cannot be achieved in real teaching .
4、 Transformation of educational certification mechanism
Blockchain technology is the underlying technology of the meta universe , And blockchain technology is decentralized 、 Traceability 、 Unforgeable features , Integrating this technology into the educational certification mechanism will help to achieve more efficient 、 Intelligent and secure authentication mechanism . for example , Student files can be linked , And store and circulate in a safe environment . Another example is that teaching resources can be traded and shared through blockchain technology , So as to encourage the production of high-quality content and the popularization of educational resources . Besides , Relying on blockchain technology ,NFT It can be used as the only certificate of the underlying digital resources , Certificate of award 、 certificate 、 Credits, etc. can pass NFT In the form of .
3、 ... and 、 Suggestions on the meta universalization of education industry
at present , The concept of the meta universe and the underlying technology are in the early stages of development , It is still a challenge to integrate this concept and technology into the whole educational ecology . technical ,VR The development of technology and the training of meta cosmic skills need to be broken through . Content , How to create a meta universe version of the classroom and expand the application of meta universe in extracurricular activities remains to be explored .
Increase investment VR Research and production of . current VR The quality and quantity of the equipment need to be improved , meanwhile , Develop customized classroom oriented VR Equipment is also urgent .
Strengthen the concept and skill training of front-line teachers in meta universe classroom , For example, popularize meta cosmic knowledge 、 Teaching use VR System 、 The function and operation of the training platform .
Create teaching resources suitable for the meta universe classroom , Including reshaping the content of the syllabus in three-dimensional form , Create a space for experiment and simulation , And realize intelligent and personalized learning resource push, etc .
With the innovation of the meta universe “ campus ” Experience , For example, complete after-school exercises in the form of game breakthrough 、 Set up virtual activities for students to carry out community activities 、 And the virtual library provides reading space .
Meta universe + game ： Typical cases and development path
Post epidemic Era , The scale of the global game market continues to expand , The industry is in good shape . According to the Newzoo released 《2021 Global game market report 》,2021 The game market in will produce 1803 Billion dollars in total revenue , Than 2020 Annual growth 1.4%.Newzoo forecast , stay 2024 year , The global game market will produce 2188 Hundreds of millions of dollars in revenue , Among them, only mobile games will be generated through consumer spending 1164 Hundreds of millions of dollars in revenue .
The universe is 2021 One of the hottest topics of the year , The yuan universe has built a grand framework for us to combine virtual reality , Commercial industry 、 Scenes such as social entertainment and lifestyle can be reconstructed under the new framework . at present , The industrial form of virtual reality combination has not been popularized yet , But the combination of game and meta universe has “ run ” At the front . The existence of the virtual game and the development of the virtual scene provide a great space for the expansion of the universe . at present , Games have also become the most important form of presentation of the meta universe .
meanwhile , The yuan universe is also in the field of games 2021 One of the hottest topics of the year . Under the wave of meta universe, a number of game platforms combined with meta universe have emerged , Building a virtual space 、 Make game content 、 The construction of social platforms and other aspects have made more possible experiments on the game . The business form of the combination of yuancosmos and game industry has begun to take shape , The combination of the two will lead to a new development path .
One 、 Meta universe + Game industry case study
Case a ：Roblox
background ：2021 year 3 month ,Roblox Listing on NYSE , With “ The first strand of the meta universe ” The title ignites the concept of the meta universe . On 2006 Published in Roblox Is a large multiplayer online sandbox game creation platform , according to RTrack Estimation , By 2021 year 10 month ,Roblox Monthly 2.26 Billion active users .Roblox Mainly young users ,67% The number of users is not full 16 year , Only 14% Of Roblox The user's age is 25 Years of age or older .
1、 User generated content
Traditional game mode , The background is responsible for generating content , Players explore in the constructed game story . and Roblox Not engaged in making game content , Instead, it provides players with a rich material library and powerful editing functions , Support players to create digital content . at present ,Roblox Have more than 4000 Million games , Covers such as shooting 、 combat 、 Existence 、 Racing and other types of games , And has become the world's largest multiplayer online game creation platform .
2、 Own economic system
Roblox Created a complete economy .Robux It is the token circulating on the platform , Players can use tokens to buy equipment and items for virtual images . Game creators and developers can also earn money by building games Robux, And convert back to real-world money . According to the Roblox According to , By 2020 year 9 month 30 Japan , In the past 12 Monthly period , exceed 96 Ten thousand developers and creators have earned... On the platform Robux. among , near 250 Developers and creators in Robux Earned 10 Million dollars and above .
3、 Immersive experience and community interaction
Immersive experience requires a comprehensive player sensory dimension . In this regard ,Roblox Optimized for VR 's camera , Added switching options between first and third person perspectives . Besides , Interactivity and instant feedback are also important sources of immersive experience .Roblox Support multi platform compatibility , Players can use computers 、 Mobile devices 、Xbox One and VR Devices play games and create games with players or friends , stay Roblox You can also use chat 、 Direct messages 、 Group and other functions to communicate with friends at any time .
Case 2 ：Axie Infinity
background ： On 2018 year 3 Monthly issue ,Axie Infinity By Vietnam studio Sky Mavis Developed online video games ,Axie Infinity Set as a trading and fighting game , Players collect 、 Reproduction 、 raise 、 Fighting and trading are called “Axies” The life of , And get rewards by performing individual and community tasks . According to the Axie Infinity Official disclosure , The monthly revenue of the platform is from 2021 year 1 Of the month 10.3 Million dollars increased to that year 8 Of the month 3.64 Billion dollars , And realized 100 Ten thousand day live users , The cumulative income exceeds 6 Billion dollars .
1、NFT Game assets
Axie Infinity Platform “Axies” Biological to NFT There is a form of .NFT The advantage is that the assets are not controlled by the company behind the game , Players really enjoy the ownership of game assets , And have the opportunity to make a profit by changing hands and trading , The platform also supports in-game purchases to NFT Virtual land in the form of existence .
2022 year 2 month ,CryptoSlam data display , Encrypted metaworld game Axie Infinity Of NFT The series is the first to reach 40 Billion dollars of products , This is the second CryptoPunks（ Encrypted punk ） Twice as many . According to the CoinMarketCap The data of , Single to date “Axies” The highest price is 300 Ether money , Value is close to 80 Thousands of dollars .
2、“play-to-earn”（ Play and earn ） Pattern
Axie Infinity Creatively put forward in the game “play-to-earn” The concept of ,Axie Infinity Platform has Smooth Love Potion(SLP) and Axie Infinity Shards (AXS) Two tokens . Players can win battles and tournaments on the platform AXS Tokens and SLP Get rewards in the form of tokens .SLP It's a practical token , Support breeding digital pets “Axies”,AXS It's a governance token , Support players to vote to participate in platform governance . According to the project schedule ,Axie Infinity Will be based on AXS On 2023 In, it became a completely decentralized organization .
Interestingly , During the new outbreak , Some Filipinos regard playing games as their main source of income . stay Youtube stay 2021 year 5 The month's film is called 《Play to Eran》 In micro documentary , The players in the video revealed , Every month from Axie Infinity On average, my income exceeds 300 dollar , Already higher than the local average income .
Case three ： Zhongqingbao 《 Winemaker 》
background ：2022 year 1 month 3 Japan , Li Ruijie, chairman of zhongqingbao, shared a piece of its meta universe concept game on his microblog “ Winemaker ”H5 Version of the demo video , And said that before this version, the game experienced 5 Second overthrow , But already “ Getting close to ” His request . Winemaker is a nurturing game with winery management as the core , Players can “ through ” return 100 China years ago , Participate in the production game by simulating the real brewing process .
1、 Connecting offline winery
Zhongqingbao took the lead in proposing “ Make wine online and pick up wine offline , Start virtual reality dream linkage ” Idea , Launch a new “ Digitization + Wine culture ” Create immersive 、 Interactive virtual wine making experience . This game will open up the winery 、 Liquor and Spirits 、 game 、 Information closed loop between players . Zhongqingbao will cooperate with wineries in real life , Players can not only experience the fun of wine making games , It can also turn the wine brewed in the game into real objects .
The final Baijiu will be delivered in the game. “ Wine House ” sales , So as to obtain real benefits , You can also directly pick yourself up offline “ Hand in hand ” Brew 、 Design the shape and packaging of wine . Besides , The winery brand created by players will also obtain digital collection Certification , Not only can the proceeds be obtained through the auction within the circle , It can also be mapped to the chain , Auction transactions on a larger platform .
2、 Social play
The game platform also provides social functions for players . for example , Players can click the character to apply to join the guild , Or in “ Marriage registry ” Propose to a friend , And invite friends to group building . Besides , There are also some elements outside the game in the demonstration of the game , Such as real estate management 、 Stall Trading 、 Baijiu Laboratory 、 Office buildings, etc , The game may become a platform for multiple application scenarios .
Case four ： Code universe “ Restart the world ”
background ： And Roblox The vision of building a metauniverse is similar , Code universe also hopes “ Restart the world ”, Create a meta universe .“ Restart the world ” It is developed based on the interactive physics engine technology system independently developed by Beijing Code Qiankun , It consists of a creative platform with a high degree of freedom and a social platform for young people with a high degree of participation .
1、 A creative platform with high degrees of freedom
and Roblox be similar ,“ Restart the world ” It is also a platform for players to create games . The platform provides an editor for developing games , It reduces the threshold of game production for individual developers . According to the official introduction , Individual developers only need 6 You can master how to use the platform in hours , The time to develop a simple game is only 2 God .
2、 Physics Engine helps simulate reality
at present ,“ Restart the world ” Our physical engine technology has obtained dozens of technical patents , With the help of the platform's physical engine technology , The platform can simulate the mechanical laws in the real world , Like a collision 、 gravity , High altitude accelerated descent , Vehicle impact, etc . Users can realize the production needs of different creative contents without editing the code , If you feel the real collision effect , The platform can even be used for simulation 、 Architecture 、 In the fields of computers and so on .
In addition to the companies listed above , Domestic meta universe + The track of the game has begun to take shape . The projects that have been implemented are as follows ：
Baidu Leitz dog
Ali ant chain “ Xianjianyuan universe ”（ In research )
Baotong technology “ The final front ”
Huawei “ Starlight tower ”、
Century Huatong “Live Topia”
Mini play technology “ Mini World ”
Besides , Notoginseng and entertainment 、 MIHA Tour 、 Netease Fuxi 、 A perfect world 、 Lilith game 、 Game companies such as caijiyun game have also revealed their determination to develop the meta universe strategy , Next, there will be more meta universe games .
Two 、 Meta universe + On the path of game industry
Game is the form closest to the huge concept of the meta universe , It is also the most mature field of the meta universe . The game platform created with the concept of meta universe is sought after by players , This also proves the feasibility of the combination of game and metauniverse . The following will be based on the actual case of industrial integration , Check the development path of the combination of game and meta universe .
1、 Create an immersive gaming experience
Immersive experience and interactive feeling are the expression of the meta universe at the sensory level , It is also a necessary feature of the meta universe . Creating an immersive experience in the game platform is also the consistent direction of game manufacturers and platforms .VR/AR And other augmented reality technologies can instantly mobilize the player's five senses , Give game players an immersive sense of substitution , some time , The game will move from plane to three-dimensional . But subject to the existing technology , Augmented reality technology has not yet been widely used in games . More common is physical engine technology , By writing the rules of the physical world into the game platform , The interaction between players and virtual space will also be more real .
2、 From game as a service to game as a platform
One of the changes in the combination of metauniverse and game is , The relationship between users and games will change . In traditional games , The production right and ownership of game content essentially belong to the game developer . Relying on blockchain and NFT Technology , And the concept of virtual reality symbiosis in the meta universe , Game creators and players will be symbiotic , Games will also shift from services to platforms .
One side , The right to make the content of the game will be returned to the user , The platform supports players to use their imagination to develop and create games by formulating rules and providing codeless tools . This is related to YouTube and bilibili The operation mode of is similar , When content production is returned to users , Billion level content producers will show amazing creativity .
On the other hand , The operation and management of the game is also handed back to users . A common approach is to manage tokens through the issuing platform , Let users participate in the construction and planning of the game platform through voting , This decentralized management mode will make the game platform belong to every user .
3、 Build a game economy system
Roblox In its prospectus, it puts forward eight key features of the metauniverse ： namely Identity ( identity )、Friends( friend )、Immersive( immersion )、Low Friction( Low latency )、Variety( diversity )、Anywhere( Anywhere )、Economy( economic )、Civility ( civilization ). among , Economy and civilization make the meta universe game out of the scope of traditional games .
Yuan universe game comes with a set of economic system . The assets of Yuan universe games can pass through NFT Or digital collections , Relying on the blockchain NFT Can be used as a voucher for digital assets . Pets in the game metauniverse 、 equipment 、 Buildings and even plots can pass through NFT Or in the form of a digital collection , And can realize the measurement and circulation of asset value .
The platform token of the game is the medium to measure and exchange value in the metauniverse game , At the same time, it also supports the exchange into other cryptocurrencies or legal currencies to connect the yuan universe with the outside world . Besides , Another important role of platform tokens is to give players more power . Users participate in platform governance through token voting , Rules in the metauniverse 、 All civilizations can be redefined by players .
4、 Enhance the non game experience
The concept of metauniverse is not limited to games , It covers all kinds of activities in the physical world . therefore , In the process of combining the metauniverse with the game , Non game experience will also be integrated into the game itself . Under this trend , social contact 、 Virtual concert 、 Activities such as virtual stores will become more and more common in metauniverse games .
The addition of non game providers will enrich the form of game metauniverse , The combination path with industry or business will enrich the ecology of the game , In the long run, it will bring huge business opportunities to the game . On the other hand , Social Carnival 、 Activities such as virtual concerts further activate the social attributes of the game , This non game experience will also attract a group of non game players .
3、 ... and 、 Suggestions for the meta universalization of the game industry
Although the feasibility of the combination of game and metauniverse has been preliminarily verified , But the game industry is still in its infancy , Both technology and content need to be further broken through and improved . On the other hand , With the development of the game industry meta universalization , Intellectual property and copyright , And security and privacy issues will become more prominent later .
Game “ Playability ” It is the foundation of the meta universalization of the game industry . Whether the game content is team generated or user generated , How to make or guide the fun of the game is the key to attracting players .
Intensify efforts to develop meta cosmic Technology . At present, the large-scale development and operation technology of the meta universe is not mature , This directly restricts the depth of the combination of metauniverse and game .
Strengthen the content audit mechanism to protect intellectual property rights and copyrights .“ Game as platform ” User generated content will involve more complex issues of intellectual property and copyright protection , If yes IP Abuse .
Strengthen the security of the meta universe game community . The virtual identity of players in the game of yuanuniverse may involve identity theft 、 Information harassment and other issues , The huge data tracking ability of metauniverse also involves the problem of user privacy protection .
Meta universe + tourism ： Typical cases and development path
2020 Year begins , The new epidemic is sweeping the world , It has a serious impact on the economy in all fields around the world , Especially for the offline economy such as tourism . Although the global tourism economy is gradually recovering , But at present, the degree and progress of recovery are still relatively slow . According to the... Jointly issued by the world tourism cities Federation and the tourism research center of the Chinese Academy of social sciences 《 World tourism economic trends report (2022)》,2021 In, the total number of global tourists reached 66 Million people , The total global tourism revenue is 3.3 Trillions of dollars , Restore to 2019 Year of 53.7% and 55.9%, These two indicators are expected in 2022 It will return to the level before the epidemic in 68.8% and 67.8%.
The report also states that , The structural recovery of the global tourism economy shows a trend change , These include the improvement of industrial concentration and the prominent importance of sustainable tourism . therefore , Develop diversification strategies , Seeking new economic growth points through technological transformation has become an important task to reshape the pattern of tourism and restore the tourism economy . When the yuan universe meets the tourism industry with all kinds of waste waiting to flourish , Can it empower the transformation and recovery of Tourism ？
One 、 Meta universe + Tourism case analysis
Case a ：“ Korea Tourism universe platform ”
background ：2021 year 11 month 12 Japan , The South Korean government held the third meeting 6 National Tourism Strategy Conference , Finalise “ Tourism industry recovery and re leap forward plan ”. According to the plan , The government will promote the integration of virtual tourism such as meta universe and smart tourism of actual visitors “ Double track ” system , It covers the development of tourism products combined with global popular cultural and creative content such as bulletproof Youth League , And develop digital attractions , And covering the construction and integration of major scenic spots in South Korea 、 The location of popular film and television dramas, etc “ Korea Tourism universe platform ”. among , Incheon open port in South Korea is the first selected area to create a smart tourism city . At present, it is developing intelligent tourism city by building intelligent ecosystem and environment .
1、AR Incheon （ Augmented reality Incheon ）
Designed by Incheon AR The service provides one-way interactive content through smart phones . for example , The scenic spot provides AR Navigation services and AR Map , Visitors can follow the guidance of historical figures ,“ through ” Back to the important historical moment of the scenic spot , Enjoy the local conditions and customs at that time . Besides , The scenic spot also launched “Operation Incheon”（“ Operation Incheon ” game ）, Propose game tasks to tourists , Increase the attraction of tourism by means of award-winning participation .
Incheon has also formulated “VR/AR Medium and long term development strategy of the industry ”, To promote and develop the local content industry , And launch “ Incheon VR/AR Production support center ”. It is reported that , The center supports content development , Free supply AR and VR equipment , Training professionals , And through industry university research cooperation , Incubate companies with proven content .
2、‘Incheoncraft’（ Incheon version of my world ）
Minecraft It's a sandbox game , Players can use “ avatar ” Form freedom to explore the virtual world . On this basis , Incheon developed “Incheoncraft”, This provides an opportunity for tourists who cannot visit in person , And created an unrestricted way to travel . The landscape of the game is based on the appearance of Incheon , Support users to explore with new roles 、 Social and creative . stay IncheonCraft in , Users can experience historical events through historical figures , Learn the history and culture of Incheon in the game .
Case 2 ： Disney's metauniverse strategy
background ：2021 year 11 month 16 Daily news , Disney CEO Bob Chapek In a conversation, it was suggested that metauniverse will be Disney's future . He called Disneyland plus Disney+ The digital platform gives the company an unparalleled ability to build the meta universe ,“ This three-dimensional canvas is expected to have a cohesive force 、 Integrate the physical and digital worlds in an unfettered way , This will greatly liberate creative thinking . I believe that the meta universe is the development direction of the next generation .”
1、 Immersive paradise
Disney Park 、 Experience and products （DPEP） Digital and Global CEO , Executive Vice President Tilak Mandadi Express ：“ The way we tell stories in paradise has been evolving ： From the classic 、 A linear story , To interactive stories , Then to immersive stories . Now? , The way we tell stories is becoming socialized and personalized .”
Disney revealed ,AR Augmented reality technology will be a key element of its strategy . Everything starts with an online paradise . Computer vision 、 Augmented reality 、 Technical support such as artificial intelligence and Internet of things seamlessly combines the physical environment with the digital world , And redefine the experience of the park .
Disney Cruise's original stage play 《 Frozen 》（Frozen, A Musical Spectacular）, Combine traditional theater technology with the most advanced technology , The combination of motion tracking video graphics and large-scale mobile scenes creates the ice and snow world of arendale , Immerse tourists in the world of ice and snow .
Immersion is not only reflected in the authenticity of the senses , Interactivity is also an important part .Mandadi Sum up “ Meta universe ” Role in enhancing storytelling outside Disneyland ：“ The metauniverse allows people to play a given role , You can even be yourself 、 Create characters for yourself throughout the story . Add new characters to the story . This is the key to the personalization of the meta universe .”
Play Disney Parks Disney is a prominent reverse augmented reality game , Visitors to the park need to complete the task with their family or friends , According to the settings of Bluetooth beacon , Activate the hidden around with the help of mobile camera AR Elements , For example, when waiting in line to take a spaceship , You can see the rocket flying overhead and so on .
2、IP NFT turn
Citi analyst Thomas Singlehurst The titled “ Disruptive innovation ” The report says ,NFT The emergence of will be possible for all involved IP、 The industry of licensing and commodity related revenue has caused significant damage , The key is NFT The decentralization and democratization model allows content owners to communicate IP On the one hand, it weakens the role of traditional intermediaries . Besides , The report also points out that Disney 、 Companies including video game publisher Yidian are expected to start from NFT Benefit from .
Disney relies on its rich IP resources , And the company has nearly billions of fans , On sale NFT As a collection, it has obvious advantages . Relying on the collection trading platform Veve, Disney has released Star Wars 、 The Simpsons 、 Mickey Mouse and other series NFT. at present , Most of the NFT It's sold out , And was hyped in the secondary market , Such as 60 Issued in dollars 《 The Simpsons 》NFT The price has been sold in the secondary market 150 The price in dollars .
Case three ：《 Datang · Kaiyuan 》
background ： At home , Yuancosmos is also applied to the exploration of Tourism .2021 year 11 month 18 Japan , Zhangjiajie yuan universe research center established , It has become the first scenic spot in China to set up a yuan universe research center . According to relevant sources , Zhangjiajie yuan universe research center mainly studies and explores the integrated development of tourism and Yuan universe , With “ Technological innovation ” drive “ Application of innovation ” and “ Industrial innovation ”, Cultivate new product forms of tourism industry 、 Mode of production and consumption .
before , During the National Day , Xi'an digital Lightyear Software Co., Ltd. and Datang never night city jointly announced , The world's first meta universe project based on the historical and cultural background of the Tang Dynasty ——《 Datang • Kaiyuan 》 The project is officially initiated . Datang sleepless city is located in Dayan Pagoda, Xi'an, Shaanxi Province , It is one of the three major pedestrian streets in China , The daily flow of people reaches 20 ten thousand people , Nearly 100 million people a year , And hatched a lot of net red IP, The tiktok and other short video platforms have very high transmission volume. . at present , The meta universe project has been initially implemented , And provide a meta cosmic space for tourists to explore .
1、 Building sand table
“ Chang'an looks back at the pile of embroidery , Thousands of gates opened on the top of the mountain .” In order to restore the historical features of Chang'an City , Digital Lightyear and the well-known digital ancient architecture team in China “ Ming Chengjing Imperial College ” and “ History Museum ” cooperation , Build and create the content of metauniverse through digital technology . Digital light year will build a sand table of Tang Chang'an city one by one according to the real proportion , Early experience users can visit the construction process of the main building of Tang Chang'an City , Even participate in its future planning and construction .
Start with the virtual construction of Datang never night city , The Datang yuan universe will gradually improve public facilities next 、 The economic system 、 Play module, etc . Soon , The user can log in to the metauniverse through the port , Enjoy the scenery of the Tang Dynasty 、 Invite and interact with friends and buy things , adopt “ Mirror the virtual world ” Immersive tour in Datang City .
2、 Digital collections help businesses realize
《 Datang · Kaiyuan 》 The project relies on profound historical and cultural heritage , Have a unique IP value . Digital Lightyear is also building exploration and innovation IP The bridge between derivatives and the meta universe .2021 year 11 month , Ant chain treasure plan went online, the first in Xi'an 3D Digital collection of architectural models “ Datang Kaiyuan · The clock tower ”、“ Datang Kaiyuan · Little wild goose pagoda ”,《 Datang · Kaiyuan 》 Series of digital collections to 3D To restore the form and details of ancient architecture to the greatest extent , This paper expounds the profound historicity and artistry behind ancient buildings . It is reported that , The series of digital collections were issued 10000 Share , After the launch “ Seconds out ”.
Two 、 Meta universe + On the path of tourism
at present , The concept of metauniverse has not been defined yet , The underlying technology involving the meta universe has yet to mature , The combination mode of yuancosmos and tourism has just begun to be explored . The above case shows the possibility of meta universe enabling Tourism , The following will sort out several possibilities of the combination path of meta universe and Tourism .
1、 Augmented reality technology to create digital attractions
“ Seeing is believing. ” Our travel experience is single and limited ,“ tour ” Tourism makes the history behind the scenic spot 、 Culture and all kinds of wonderful stories are missed . Meta universe “ The combination of real and virtual ” The idea can help scenic spots get “ be reborn ”, With the help of VR/AR And other augmented reality technologies 、 Mobile electronic equipment, etc , The explorability of physical scenic spots will be greatly improved .
Here is an intuitive example , The natural history museum passed AR Application has changed the form of fossil exhibition . Through the application , Visitors can cover their phones with fossils , And see animals “ Resurrection in situ ”, The background related to fossils will also be vividly displayed . Similar technologies will be applied to scenic spot exhibitions , Imagine the ancient buildings rising up in front of you , Or historical figures in front of us “ Come alive ”, And interact enthusiastically with you .
2、NFT Help to dig scenic spots IP value
Tourist attractions because of their unique history 、 Unique value due to architecture or culture ,NFT Or digital collections can rediscover and inspire this kind of value . In the above case , Disney 、《 Datang · Kaiyuan 》 Projects by tapping their own content value , With NFT Or the path of seeking commercial value in the form of digital collections has also been successful .
Besides ,NFT It is gradually recognized as a form of collection , According to blockchain analytics DappRadar stay 2021 year 10 A report released in May ,NFT Trading climbed to... In the third quarter 107 Billion dollars , Year on year growth in the previous quarter 700% above . In the early stage of the combination of tourism and meta universe , Through the unique content value behind the scenic spot NFT Or digital collections will be an important way for tourism business to realize .
3、 Scenic spots become “ Chain Tour ” Real scene carrier
Game creation and film and television 、 history 、 Scenic spots and other related cultural and entertainment industries are closely linked , Wonderful story background and scene construction directly affect the player's experience . Again , Virtual games can also enter reality , Boost the development of tourism . Connect the fun and explorability of the game with the tourist landscape , This may become another important way for the yuan universalization of scenic spots .
Just imagine , The theme scene of the scenic spot is organically combined with the virtual identity playing method of blockchain games , Visitors to the scenic spot carry out exploration activities in the scenic spot through mobile terminal equipment 、 Share the game experience or reward the game at any time “ cash ”. In this mode , Online and offline become an organic whole , This spatial form is very close to the vision of the meta universe .
4、 “ Parallel world ” Travel experience
The outbreak of COVID-19 makes it difficult to carry out offline activities. , This has brought a huge impact on the tourism industry . In this case , Rely on the landscape and connotation of the scenic spot to create a “ Parallel universe ” The idea of a new generation came into being . By scanning the scenic spot space , Upload the scanning results to the cloud platform , Cloud algorithms can process real-world data into an immersive and explorable space .
Regardless of the weather 、 site 、 Traffic and other factors , Avoid long-distance traffic , Not to worry about the spread of COVID-19. , Just log in to the port , Everyone can immersively explore local scenic spots without leaving home . Besides , Based on virtual space , The meta universe has great development potential , consumption 、 Social and game scenes can be developed , And more unrealistic scenes are waiting to be explored .
3、 ... and 、 Suggestions on the meta universalization of Tourism
Yuancosmos has shown its potential in enabling tourism , However, metauniverse is not the key to the recovery and development of tourism “ shortcut ”. contrary , Yuancosmos will put forward higher requirements for the landscape construction and content production of Tourism , At the technical level, we also need to increase investment .
Unique landscape 、 history 、 Culture is the core competitiveness of scenic spots . Whether in traditional tourism or meta universe Tourism , Basic work such as landscape restoration 、 Building cultural connotation is the core of developing tourism .
Create characteristic digital cultural tourism IP, The path of publishing digital collections requires rich content ecology , Tap cultural connotation , The forms and channels of digital collections also need to be developed and explored .
Combining the meta universe to develop tourism needs to increase the investment of the underlying support framework , Such as building an intelligent cloud platform , Development VR／AR And other augmented reality technologies 、 Holographic immersion technology , And the construction of mirror scenic spots .
Promote the combination of tourism and industry according to local conditions . According to the resources of the scenic spot , Actively seek cooperation with retail 、 education 、 Games and other industries , Enhance the commercial liquidity of the tourism industry in multiple directions .