Ali smashed the universe with an investment of 380 million yuan

Pencil track 2022-04-03 16:49:01 阅读数:655

ali smashed universe investment million

Following tencent 、 Byte investment after spending a lot of money on the layout of the metauniverse , Another big Internet company is overweight , This is Alibaba .

In recent days, , A financing news once again makes AR The industry has become the focus . Domestic famous consumer grade AR Glasses manufacturer Nreal Announced a complete 6000 Ten thousand dollars ( about 3.8 One hundred million yuan )C+ Round of funding , The investor is Alibaba .

In the past two or three years ,Nreal Crazy to attract capital into the market , Basically maintain the rhythm of half a year . near 3 year , It has obtained at least 2.3 Billion dollars ( about 15 RMB 100 million ) The financing , about 17 Well known investment institutions scramble to place bets . Since last year , With the rise of the concept of meta universe ,Nreal It has attracted more attention in the industry .

“ Ali is a domestic Internet giant , Have enough market share ,Nreal At home AR The leading enterprise in the glasses industry . Ali's investment Nreal, Maybe both sides are developing 、 sales 、 An important signal for further in-depth cooperation in promotion .” Long term concern TMT Wang Feng, an investor in the field ( alias ) Indicate to the pencil path .

Since last year , All major Internet companies are accelerating the layout of the meta universe . The byte jumps to 50 Billion yuan to acquire VR Equipment developers Pico; Tencent was reported to be spending money 26-27 Billion yuan acquisition of game phone company Black Shark Technology ; Ali released a new brand “ Yuanjing ”, Provide cloud games PaaS Capabilities and developer platforms ……

This paper attempts to discuss the following issues :

1、 Ali 、 tencent 、 Big Internet companies such as byte beating , adopt “ Buy buy buy ” What is the logic of building a meta universe ?

2、 Is the universe just AR/VR A short-term outbreak of equipment and other industries ?

3、 Internet giants have entered the meta universe , Will it bring new monopolies ?

The Xueba team of Zhejiang University was robbed by Ali 6000 Ten thousand dollars

In recent days, , A financing news once again makes AR The industry has become the focus . Domestic famous consumer grade AR Glasses manufacturer Nreal Announced a complete 6000 Ten thousand dollars C+ Round of funding , The investor is Ali . What kind of company is this ?

Nreal The company is called Tarot technology , Founded on 2017 year , Is a MR Smart glasses R & D company . The data shows ,Nreal A hybrid reality company that started in China , It mainly focuses on the research and development of hybrid reality technology ,AR Terminal glasses production ,“ Committed to creating a mixed reality technology ecosystem , Shape the future world with innovation and Technology , Change human cognitive experience .”

This technology company founded by the student team of Zhejiang University has attracted extensive attention in China , Still 2019 year . In this year CES On ,Nreal With its flagship product Nreal light Be awarded 2019 year “ The best start-up technology company ” The award for . At the world mobile Conference ,Nreal light Another foldable MR glasses , Both appear at Qualcomm's booth at the same time , Support the use of Qualcomm snapdragon 885 Chip mobile phone manufacturers are interconnected . These R & D achievements mean Nreal Our products will enter people's lives by connecting with mobile phones , It not only reduces the cognitive threshold of users, but also brings use scenarios closer to life .

With outstanding R & D ability ,Nreal Soon enter the sight of capital and market , For the already silent VR/AR The industry has set off a wave . Various partners and investors have also followed .

2019 year 1 month 8 Japan ,Nreal Reach deep cooperation with iqiyi , Iqiyi's holographic content and MR Deep integration of smart glasses , Bring users a new immersive entertainment experience .2019 year 2 month ,Nreal Then I got iqiyi 、 Huachuang capital 、 Shun is the total of capital and other institutions 3100 Thousands of dollars in A round 、A+ financing .

But the development of all enterprises will not be plain sailing , Difficulties will follow “ halo ” Come together .2019 year ,Magic Leap charge Nreal Founder Xu Chi stole confidential technology as a former engineer , To make augmented reality equipment .2019 year 7 Month to 2020 year 7 month ,Nreal Spent a year responding to the lawsuit in the United States . After winning the lawsuit ,Nreal Got Kwai Chi. 、 Sequoia, China, etc 4000 Thousands of dollars in B Round of funding .

thereafter ,Nreal It opens the way to the rise of overseas operation channels .2020 year 8 month ,AR Glasses are commercialized in South Korea .2021 year ,Nreal Announced cooperation with Vodafone, one of the world's largest mobile operators , First available in Germany Nreal light, This is the first consumer grade in the European market MR glasses . In the same month ,Nreal And Germany Telecom, Europe's largest telecom operator, launched the first Nreal light Hybrid reality glasses , Local users can log in to the official website of Deutsche Telekom to order .

In the last two years ,Nreal Crazy to attract capital into the market , Basically maintain the rhythm of half a year .

Since last year , With the rise of the concept of meta universe ,Nreal It has also attracted more attention in the industry .

2021 year 9 month ,Nreal Announce the completion of super 1 $ C Round of funding , Led by many star investment companies : Weilai capital 、 Yunfeng Fund 、 Hongtai fund co leads the investment ,CPE Yuanfeng and several strategic investors follow the investment , The existing investor is Jinpu venture capital 、 Hillhead venture capital 、 Sequoia China added investment .

Plus a new round of financing from Alibaba , Excluding rounds for which no specific amount has been announced ,Nreal near 3 Has gained at least 2.31 Billion dollar financing .

While absorbing gold ,Nreal Technology has also advanced by leaps and bounds .2022 year ,Nreal Yes 20 Multinomial AR Related patents , The super 10 Item has been authorized , Include “ A device for implementing augmented reality ”“AR Optical devices and wearable devices AR equipment ” etc. , The above-mentioned Beijing subsidiary has also obtained “Nreal Augmented reality engine system ” Software copyright registration and approval .

Ali accelerates the layout of the metauniverse

Ali's investment has attracted public discussion . As a new retail Internet giant , Why invest in a AR Eye manufacturers ? What is Operation ?

Seemingly borderless problems , In fact, there are already traces to follow . For the past decade or so , Ali has made online shopping and online payment the mainstream , Behind this is the technical support of the Internet . The data shows , Ali spends hundreds of millions of dollars on technical support every year , This shows that Ali attaches importance to R & D .

As early as 2016 year , Ali invested MagicLeap, At that time, the company was one of the most touted start-ups in the United States , To obtain the Alphabet Inc Wait for the support of investors . This company is exactly Nreal Founder Xu Chi joined a company when he was in the United States AR company .

But Ali and Nreal The real intersection is to 2020 year . That year 5 month , Ali and Nreal Achieve cooperation ,Nreal Joint nailing is a working platform on this line , Released an online office based AR glasses “Nreal AR Glasses set professional ”, Work platform on the adaptive nail line . This type of glasses allows users to enter the world of combining with reality through it 3D Virtual working environment , And feel the remote communication and collaboration .

2021 year , The concept of meta universe is popular . The essence of the meta universe is that you can experience real feelings in the virtual world , Huge market potential . But in terms of current technology , Can't do that yet , Perhaps this is also the reason why major Internet companies have announced their entry into the meta universe in high profile . Ali whether investment or cooperation , All expressed their attention to this new trend of the Internet .

And Nreal Cooperate and invest , It's not Ali's first foray into the meta universe .

2021 year , According to official data released by Alibaba , Alibaba's share price fell nearly during the year 6 become , The market value has fallen 3.48 Trillion Hong Kong dollars , renminbi 2.8 One trillion . But at a loss , Same year 9 month , Alibaba cloud's game Division has launched a new brand “ Yuanjing ”, Provide cloud games PaaS Capabilities and developer platforms . The game covers a variety of empowerment , Covering social content 、 Office applications 、 Immersive games, etc , It is regarded as one of the largest carriers for Ali to build the meta universe .

Ali does “ Yuanjing ” The logic is very simple . Metauniverse can provide a platform for people to build new connections with the help of games , And relying on the powerful computing and rendering power on the cloud to provide an immersive experience of cloud games , So the game is recognized as one of the first scenes to land in the metauniverse .

next , At the end of last year , Alibaba has set up another wholly-owned subsidiary “ Mr. Yuanjing ”. According to Tianyan's data , The registered capital of the company is 1000 Ten thousand yuan , The business scope involves software development 、 Computer system services 、 Performance agent, etc . Ali insiders revealed that , The company's future business is related to metauniverse , This new establishment “ Mr. Yuanjing ” Or for Ali's further layout in the field of metauniverse games . Besides , Ali has also applied for registration “ Ali yuan universe ”“ Taobaoyuan universe ” Etc. trademark .

Relevant Alibaba executives do not forget to drum and shout for the meta universe on any occasion . At Hangzhou 2021 At the Yunqi Conference , Alibaba Damo hospital XR Tan Ping, head of the laboratory, said in his speech ,“ Yuancosmos is the next generation Internet , I Believe , New display based on new computing platform 、 New interactions are the essence of the metauniverse .”

2022 year , Ali also continues to run wildly on the road of the meta universe . lately , In addition to investment Nreal, It also announced plans to launch augmented reality glasses for virtual meetings this year .

“ Ali is a domestic Internet giant , Have enough market share ,Nreal At home AR The leading enterprise in the glasses industry . Ali's investment Nreal, Maybe both sides are developing 、 sales 、 An important signal for further in-depth cooperation in promotion .” Long term concern TMT Wang Feng, an investor in the field ( alias ) Indicate to the pencil path .

No big factory has nothing to do with the meta universe

In terms of the current development of the meta universe , Whether it's the underlying technology , Or application scenarios , Are still in the early stages of development , But this also means that there is still a lot of room for the development of the meta universe . therefore , Technology giants with multiple advantages want to hold the market , Or some other enterprises want to get the opportunity to overtake on the curve , Must be laid out in advance , Even the Canadian space track .

The leading Internet giants are Tencent and bytecode .

Tencent was the first to act .2019 year , Tencent and well-known technology companies Roblox A strategic partnership , Set up a professional team to study the meta Universe Development Technology , establish Roblox China holding company . Tencent has launched and operated in China Roblox Localized version of the platform , be known as “ Robles ”.2021 year 3 month ,Roblox For the first time “ Meta universe ” Put the concept into the prospectus , And successfully landed on the New York Stock Exchange , It closed up on the first day of listing 54.4%, The valuation is from... A year ago 40 US $100 million 450 Billion dollars .

If Tencent 2019 The year of Roblox Our cooperation is an unexpected advance into the meta universe , Then byte beating is to seize the opportunity to enter the game quickly .

2021 year 7 month 29 Japan , At the 19th China Digital Entertainment Industry Conference “ China Yuan universe Industry Development Forum ”, The word yuancosmos appears frequently , It has also attracted the attention of science and technology industry and capital . Then in 8 End of the month , The byte jumps so that 50 Billion yuan to acquire Pico Official entry VR, This 2021 In, the most famous acquisition in the technology industry shocked the whole industry , Let the concept of metauniverse boil completely .

according to Pico VR The applet shows , at present pico Our offline channels are all over : Beijing 、 Shanghai 、 Guangzhou 、 Shenzhen 、 Chengdu 、 Chongqing and other cities . In addition to self operated stores, there are also self-service machines 、 Distributor 、 Operators and other four ways . According to relevant information in the industry , Due to byte pair Pico The marketing effect of is far better than previously expected , Byte has been raised 2022 year VR Sales target , from 100 Million units increased to about 180 Ten thousand units .Pico Becoming a byte provides a pass to the metauniverse .

2022 Years has just opened , The yuan universe track continues to maintain a rapid development trend .1 month 10 Japan , Tencent was reported to be spending money 26-27 Billion yuan acquisition of game phone company Black Shark Technology . Upon completion of the transaction , The business focus of black shark technology will shift from game phones to VR equipment , Provide... For Tencent VR Hardware entry . According to the source , This also means that Tencent will be like byte beating acquisition in the future Pico equally , Officially enter the field of meta universe .

However , Obviously, the metauniverse is not just AR/VR Simple outbreak of equipment and other industries .“ The reason why metauniverse is favored by major Internet manufacturers , Also because it is related to the development and of many industries and the possible long-term impact on society .” Li Lei, an investor who pays close attention to yuanuniverse track ( alias ) Think so .

for instance , For Industry , The emergence of industrial meta universe makes it very convenient for engineers to enter the internal observation of industrial virtual components , And finish the work more efficiently and completely , Avoid the risk of working in the industrial manufacturing industry in the past , In a realistic virtual environment, let users in “ Virtual meta scene ” Pilot run .

For the cultural tourism industry , The metauniverse allows us to travel the world without leaving home , Experience fun and immersion in a virtual environment ; For the game industry , The meta universe can provide it with creativity , Open exploration , Connect with reality .

But there are also concerns about , Internet giants have entered the meta universe , Whether it will bring new monopolies ? The realization of the meta universe scene requires a huge investment of human and material resources , At the same time, it is necessary to realize large-scale connection , Therefore, some experts say that the meta universe actually has an internal monopoly .

in addition , New problems will also arise . Many companies design metauniverse , All emphasize decentralization , However, no Internet development has resulted in decentralization , Most users are still concentrated in several platforms , The platform will form strong data insight , So as to realize platform monopoly and big data maturity .

“ The meta universe is like a physical Internet , In this way, users will not simply browse the content , But in the Internet . ad locum , How can users identify the relationship between the real world and the meta universe ? How to prevent people from immersing themselves in the meta cosmic scene ? Whether the privacy and data security of the universe can be guaranteed ?” Relevant experts think , The development of the yuan universe is also an extension of the Internet , But problems will also follow the development of the Internet .

No matter what , The era of the meta universe has come , The developing problems will also find answers one by one .

Reference material :

《 The market value fell during the year 2.8 After trillion , Alibaba's entry into the meta universe , Spend tens of millions to set up a new company 》《 Again and again AR The company won 6000 Wanmei financial capital ! Plus code element universe , Redwood 、 High collar 、 Tencent is here 》

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