As the long tail of intangible assets turns to unlicensed blockchain , New mechanisms for efficiency improvement and income generation will be expanded .
Original title ：《 Exclusive NFT Activate the value of long tail intangible assets 》
writing ： Mason Nystrom,Messari analysts
The most valuable assets are intangible assets , Is that right ？
stay 20 century 90 S before , The most valuable asset （ According to standard & Poor's 500 The component classification of index ） It's tangible . manufacturing 、 Equipment and real estate are more valuable assets on a company's balance sheet . With the emergence of the Internet and the transformation of the United States to a service economy , The valuation of intangible assets has changed .
Now the most valuable asset in the U.S. economy is intangible assets . In mergers and acquisitions of companies ,「 goodwill （Goodwill）」 Often added to financial statements , To reflect a good customer relationship 、 The value or brand of know-how . The standard & poor's 500 The index is about 90% Our market value comes from intangible assets （ That is, intellectual property 、 brand ）, Tangible assets （ Cash 、 Land, etc ） Only for 10%.
The following is a classified list of intangible assets and tangible assets ：
The upward trend of intangible assets is well understood . Disney + It's the marvels and the Mandalorians who are worth it . Consumers like to buy jordan shoes , Although Jordan hasn't played in nearly 20 years . People drink Coca Cola instead of Pepsi , Because they like cute polar bears . lately ,Fortnite Skins——Fortnite Digital clothing that doesn't offer game performance advantages in —— It's a multi billion dollar industry .
In many economies , Value is shifting from the physical to the digital .
The next step in the evolution of intangible assets and intellectual property
NFTs Intangible assets can be turned into programmable assets on blockchain without license .
The largest category of intangible assets is intellectual property （IP）, In the next decade , A lot of intellectual property （ patent 、 Trademarks and copyrights ） Transfer to the chain . Put existing assets （ Especially those assets that are not fully digitized ） Such as patent 、 The copyright or labor contract is transplanted to the blockchain to generate tokens , Creating new possibilities for programmable assets and streamlining efficiency .
We can NFT Mobile intellectual property as all forms of digital content , It's a trillion units （ About to be token ） market .
—— jack - Bruckman
Intangible assets , Especially intellectual property , It's often considered illiquid and inefficient , The reasons include that the market is not transparent 、 Valuations are inconsistent 、 And the lack of Standardization .
The market is not transparent
according to 2013 A study in , The intellectual property market is mainly composed of bilateral transactions secretly negotiated between multinational companies , Including sales or cross licensing . Besides , The study found that , There are few efficient or transparent online platforms for intellectual property sales 、 License or patent exchange . When buyers and sellers try to find each other , They usually negotiate under great uncertainty ： The price of similar intellectual property varies greatly in different transactions , And the terms of the deal are often confidential .
Licensing intellectual property is a cumbersome process , Individuals have to track intellectual property owners （ for example , The copyright owner of the song ）, Then request to use the intellectual property . Usually , Multiple entities claim to own an intellectual property , This makes approval and payment challenging .
Lack of standardization
Different countries issue patents in their own countries . Some countries are slow to distribute intellectual property to individuals , Other countries have difficulties in enforcing intellectual property rights . Although in the physical world there will always be the necessary enforceability factor , But blockchain networks provide a way to standardize intellectual property into NFTs Or smart contract opportunities .
There is no standard way to value intellectual property , So before you buy , The value of a patent or intellectual property is often unknown . essentially , This means that determining the market value of intellectual property is challenging , And it leads to the relative lack of liquidity of most intellectual property rights . On the blockchain as NFT The intellectual property issued will have a history of transactions , And as intangible assets become more accessible , Liquidity has been increased .
The benefits of Intellectual Property Token
in general , Intellectual property token can simplify key intellectual property lifecycle Events , Include ：
Tracing the source of ownership —— By managing intellectual property on the blockchain , It can realize the normative log of intellectual property and its owners and licensors . This can track more seamlessly IP Now the owner .
Approval permission —— The user agrees that the preset terms and conditions can automatically approve the license .
payment —— Use IP The payment can be made automatically after a small amount of payment or after the completion of an event on the chain .
Verify unregistered intellectual property —— Similar to provenance tracking , Normative logging makes it easier to determine whether users have permissions and under what circumstances specific intellectual property rights can be used .
Intangible assets other than intellectual property
Although intellectual property is a big category of intangible assets , But it's not the only category . stay NFT There are several early experiments in the field , Especially about images 、 music （EulerBeats）、 video 、gif and MEME The creation of . Besides , Domain name is one of the largest digital original intangible assets , And has passed ENS （Ethereum Name Service）、Unstoppable Domains as well as Handshake And other blockchains are transplanted to Ethereum .
Brand is a unique intangible asset , Because companies with valuable brands （ Like Nike 、 Louis Vuitton 、 Gucci ） It is often necessary to introduce artificial scarcity into its products . In the physical world , Fake goods are very common , They dilute the value of the brand . On platforms like online games Roblox The digital world , As we spend more time in it , These brands already have potential value . stay Roblox in , One Gucci Wrap it up with 35 ten thousand Robux Or about 4115 The price of US dollars for resale , And the price of the same wallet in real life is 3400 dollar .
Big brands don't wait to die for a long time , Because real and verifiable NFTs It's going to be more and more attractive . In the real world , Companies can use digital certificates as NFT To every limited edition shoe , To strengthen their brand , Making fake souvenirs more challenging .
The long tail of intangible assets
As the long tail of intangible assets turns to unlicensed blockchain , New mechanisms for efficiency improvement and income generation will be expanded . Like most intangible assets , They will follow power law dynamics , Among them, the performance of top assets far exceeds that of others 80-99%.
image OpenSea and Rarible Such an open style NFT The market is the early purchase of mobile intellectual property （ Such as EulerBeats Or projects representing social status in the digital world NFT） Place . as time goes on , This may change , Because there are more niche markets for specific types of intangible assets . Intangible assets are on the chain , And release billions of dollars in value in the process .